TED2022 A NEW ERA
A lot has changed since TED last gathered in Vancouver three years ago. We return not for more of the same, wonderful though that was, but to celebrate a new era. Despite the awfulness we’ve lived through, the future beckons with extraordinary possibilities we couldn’t have dreamt of. In medicine, in AI, in clean energy, in the ways we work, the ways we learn, and in the fundamental economic and social systems that underpin everything else.
2023
SERIES
Engage
Innovate
Amplify
Partnerships with TEDxBrayfordPool leverage everything that makes us stand apart: our global reach and research-based ideas; our live knowledge-sharing conferences and events; our TED Talk style content and format; and our progressive approach to education through storytelling.
A partnership with TEDxBrayford Pool is truly unique, immersive and meaningful. It has the power to create change, to transform minds and perspectives and to shift cultures within organisations and communities. There are three key things that make this happen:
1/
TEDxBrayfordPool partners engage in an authentic dialogue with our speakers and attendees, who are curated from the worlds of science, design, technology, business, education, and the arts. This is an invitation and an opportunity for your organisation to become a part of TED’s culture of innovation focused on ideas worth spreading.
2/
TEDxBrayfordPool attendees are a unique breed: open-minded, curious, intelligent, and hungry to learn more about the world. Our audience wants to hear ideas from Lincolnshire's most innovative and influential people. We consistently draw the region’s leading thinkers and doers ranging from CEOs and scientists to academics and policymakers.
3/
TEDxBrayfordPool speakers tackle humanity’s toughest questions, answering with innovation, enterprise, and enduring optimism. We seek to highlight ideas that inspire people to change their lives and communities. Our talks have made local and global impact. As a TEDxBrayfordPool partner, you will be part of this mission.
An incredible journey awaits
Our goal is to create lasting partnerships with organisations that want to participate in and add depth to the TEDxBrayford Pool experience.
We work with you to co-create and ensure you are participating in TEDxBrayford Pool in a way that reflects the heart of both our organisations - it’s a great way to:
LAUNCH A BIG IDEA:
Test new ideas with the TEDxBrayford Pool community
— a group of critical thinkers and bold doers.
UNVEIL A PRODUCT OR SERVICE:
Build awareness and recognition for a new product or service with an audience of thought leaders.
GROW A BRAND IMAGE:
Connect your brand to big ideas, unveil surprises, offer an immersive and engaging experience, and expand your audience.
SPARK CONVERSATION:
Share new content with the TEDxBrayford Pool community and gain insight from early adopters and tech trendsetters.
CELEBRATE INNOVATION:
Engage with like-minded people and organisations to celebrate and give support to innovative ideas and bold thinking.
ACHIEVE YOUR CSR GOALS:
Cement your place in the community by activating your CSR goals and creating opportunities for people to get involved.
TEDxBrayford Pool Youth 2022
Audience Feedback
So much space to explore ideas, discuss and collaborate with each other.
2023
SERIES
MAY
JUN
JUL
OCT
+
Chief Constable (Retired) Bill Skelly
Lincolnshire Police
Partner feedback 2018
As a huge supporter of the TED culture and ethos having a TEDx here in Lincoln is so inspiring.
Ambitious partnership
targets for a lasting legacy
This year our goal is to return fully to the stage show experience we became known for before the pandemic. We’re planning the return of live streaming in order to share content with a larger audience on the day. To achieve this we intend to bring in an external video production team, which will also enable us to improve the quality of our legacy video output.
We also plan to make this flagship event our greenest yet by doing away with audience goodie bags - which sadly last year mainly ended up in the bins around the venue. We will also be working with MySquareMetre to offset our carbon footprint.
This year presents our most ambitious budget targets to date. With extended events and increased focus on quality come increased costs. We need to raise £17,500.00 to achieve our full programme. We've broken this into a core and stretch budget.
Core Target
Venues
£4,000.00
Production
£3,000.00
Filming inc. Live Stream
£2,500.00
Marketing
£2,000.00
Core Total
£11,500.00
Stretch Target
Exhibition Booth
£3,500.00
Speaker Enrichment
£2,500.00
Stretch Total
£6,000.00
Mitigating costs
& building community
Funding TEDxBrayford Pool is achieved entirely through ticket sales, financial and in-kind partnerships. We realise that our financial targets for this year are ambitious to say the least. As a not-for-profit volunteer-led and organised community project, we try to mitigate these financial costs through in-kind donations. Every donation of goods or services helps reduce the financial burden of the series.
For example: Lincoln Minster School donated the use of the Harper Building on their Senior School Campus to enable us to run our TEDxAdventure activities for TEDxBrayford Pool Youth 2022. Their amazing in-kind donation, equivalent to £1,000.00, helped dramatically reduce our venue costs and overall financial target.
We seek to develop as meaningful a relationship with our in-kind partners as we do with our financial partners. Ultimately, creating the TEDxBrayford Pool environment is about more than just numbers. Whether it’s goods and services donated for free or reduced rates, every little bit helps to build this incredible community of ideas worth spreading.
Unlocking stretch target
partner benefits
Some 2023 partnership benefits will be locked until we achieve our stretch goals. We want you to advocate to others to unlock these.
With an increasing global focus on TEDxBrayford Pool following our success in 2022 and increased venue and production costs, we’ve made the conscious decision to focus our core budget on creating the best possible legacy outputs for our speaker, performer and partners. We realise that the better the production quality, the more people will engage with those ideas from our stage and your brand.
As a result, we’ve chosen to lock certain partner package benefits into our stretch budget goal. This is to encourage partners to advocate for TEDxBrayford Pool with other potential partners; as we continue to build this incredible community of thinkers and doers within Lincoln, we need to bring more people to the table in order to make this series of events as sustainable as possible.
Whilst we are confident that we can achieve our full budget this gives us a failsafe just in case and allows us to make sure that no matter what, we’re showcasing Lincoln and Lincolnshire in the best possible light.
Presentation Partner:
We're looking for five presentation partners to help underwrite the costs of our most ambitious flagship TEDxBrayford Pool event yet!
In exchange for a £2,000.00 buy-in you'll receive the following benefits:
CORE BENEFITS:
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2x tickets for our flagship TEDxBrayford Pool event + discounted additional tickets.
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Logo on all of our talk videos recorded this year.
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Presentation Partner listing on TEDxBrayfordPool.com
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Presentation Partner listing in the TEDxBrayford Pool programme.
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Acknowledgement from the stage.
+
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2x EXCLUSIVE tickets for our Speaker Brunch before the start of the flagship event and an invitation to lead a toast.
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The opportunity to co-create a workshop or experience with our curation team that will enhance your profile and the audience experience at our flagship TEDxBrayford Pool event.
STRETCH BENEFITS: These benefits are unlocked upon reaching our full budget target for 2023
-
Sponsorship of an Exhibition Booth at our flagship
Community Partner:
We're looking for four community partners to help us engage audience members from disadvantaged and hard-to-reach backgrounds for TEDxBrayford Pool and TEDxBrayford Pool Salon this year.
In exchange for a £1,000.00 buy-in you'll receive the following benefits:
CORE BENEFITS:
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2x tickets for our flagship TEDxBrayford Pool event + discounted additional tickets.
-
Logo prominently displayed in the refreshment area.
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Community Partner listing on TEDxBrayfordPool.com
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Community Partner listing in the TEDxBrayford Pool programme.
+
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The subsidisation of 30 tickets to help us engage audience members from disadvantaged and hard-to-reach backgrounds.
STRETCH BENEFITS: These benefits are unlocked upon reaching our full budget target for 2023
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2x EXCLUSIVE tickets for our Speaker Brunch before the start of the flagship event.
Event Partner:
We're looking for twelve event partners to help us underwrite the production costs of our flagship TEDxBrayford Pool event in October 2023.
In exchange for a £500.00 buy-in you'll receive the following benefits:
CORE BENEFITS:
-
2x tickets for our flagship TEDxBrayford Pool event + discounted additional tickets.
-
Event Partner listing on TEDxBrayfordPool.com
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Event Partner listing in the TEDxBrayford Pool programme.
STRETCH BENEFITS: These benefits are unlocked upon reaching our full budget target for 2023
-
1x EXCLUSIVE tickets for our Speaker Brunch before the start of the flagship event.
2023 Partners:
PRESENTATION
EVENT
PRODUCTION
